Hi, my name is James. I was raised in the great Pacific Northwest, specifically Portland and Vancouver. I’m both Chinese and English, but I look past that when I’m trying to find good products that fit my international lifestyle. I’ve been in China off-and-on since 2009 and moved back full-time in 2013 to work with a French luxury brand. Now, I work in business development for a digital branding consultancy, which means I dance between marketing, sales and whatever else comes my way. For the last year, I have been splitting time between Shanghai and Vancouver, with the occasional work-trip to Europe or South East Asia. Because of how busy I am, mobility is extremely important to me.
In my free time, I enjoy hanging out with my dog, working out, finding great restaurants, visiting art galleries, and reading books. I don't go out as much as I used to when I first moved to Shanghai, but when I do, using the NIU M1 bike is my preferred method of transport despite the temptation to take a shared bike – it’s faster, better-looking, and I don’t break a sweat before meeting up with friends.
Shanghai is a great place to live. This is going to sound very cliche, but it truly is a city of contrast: East meeting West, the past meeting the present and then giving you a glimpse of what's to come. Sometimes I feel like I'm living in the future and whenever I leave, everywhere else feels slightly behind. It's evolving and becoming more cosmopolitan. There’s always something to do, somewhere to be, someone to see. The city itself is becoming greener, living standards are increasing and it is quite safepermitting that you're sober and you don't barge into the wrong place at the wrong time. I love how international it is and how traffic isn’t as bad as it is in other Asian metropolises, especially when you can zip around on a scooter, navigating roads and sidewalks alike.
Like having a car in North America, having a scooter or bike here is essential for daily transportation needs, especially for avoiding traffic congestion. Instead of waiting on the bus or trying to navigate my way to the closest subway station, sometimes I need to take a scooter. Time is limited and, when I’m in traffic, I want to get from point A to B as fast and safe as possible. NIU is great for getting anywhere within the inner-city circle. Calling a car is a good option, but it often takes some time before the driver can get to me and whenever I’m with my dog (much of the time) there’s a chance that the driver won't let us in. NIU is a brand I can trust and I know that if something happens to it, there’s always a serviceman down the road that can help me immediately.
I'm not a scooter enthusiast and I'm not exactly a motorhead or someone interested in getting a flashy, fast motorbike, but after having a NIU, it's hard to envision myself driving anything else. I remember when my former roommates used to zip around the city in their clunky, ugly Vespas. My NIU scooter feels so much portable, lighter, and easier to park. It looks great – sleek and futuristic. Whenever I get on, the city becomes smoother, faster and more accessible. It is almost completely liberating.
我不是一个电动车爱好者,或者我不是一个有兴趣购买华丽、快速摩托车的人,但是在拥有一台小牛之后,我很难想象自己会驾驶其他任何东西。我记得我以前的室友曾经在他们笨重,丑陋的小型摩托车上穿过城市。而我的小牛电动车非常便携,更轻便,更容易停放。它看起来很棒 - 时尚和未来主义。每当我骑在车上,会感觉城市变得更加平稳,更快速,更容易接近。它几乎完全解放了这一切。
One of the most components of any scooter is the battery. I remember my friends asking for help to haul their heavy scooter batteries around. With my NIU's battery, I've never had this problem. I always have two batteries on rotation, one that I'm using and one that is charging. The seat saddle is comfortable and adding another person doesn't take away much seat space because of its efficient design.
The appearance of the scooter itself is simple and modern. If there's a tech product that I would compare it to, it would probably be the old Macbook Air. It has a beautiful, classic design - out of the box, ready to use. I appreciate the digital dashboard and all the little features on the scooter, like the LED lamps automatically adjusting to the light, the USB port and the scooter being connected to my phone. Having experience in the luxury fashion industry, NIU certainly feels like it is a premium product. It is not the cheapest product around, but when it comes to providing the most value for the money, NIU seems to be at the top. The scooter itself gives off the impression that it will last longer than its competitors on the market right now.
电动车本身的外观简洁而现代。如果有一种技术产品可供我比较,它可能就是旧的Macbook Air。它具有美观,经典的设计 - 开箱即用,随时可用。我很欣赏它的数字仪表盘和电动车上的所有小功能,例如自动调节灯光的LED灯,USB端口可连接到手机的功能。凭借奢侈时尚行业的经验,我认为小牛是一款优质产品。它当然不是最便宜的产品,但是在提供最大价值方面,小牛绝对处于领先地位。小牛电动给人整体的印象是,它能够比现在市场上的竞争对手走的更长远、更持久。
As for the ride, I love how responsive and quiet it is. The brakes are quite good. It feels like I'm driving something well-built and safe. Friends of mine have complained that it doesn't accelerate fast enough or the motor isn't that powerful, but after trying out several scooters on the market, NIU goes toe to toe with similar models. When driving over potholes and bumps, there's no need to fear or go super slow because the NIU handles them well. I've never driven this scooter more than 50 KM on one charge, so I can't say it will last 100km as advertised, but I will say that it doesn’t lose significant power after 50km of riding. Most of the time, I'd use this scooter for short runs.
I ride it over to a hot pot place a few kilometers away or when I didn't want to show up to a meeting drenched in sweat. Factoring in the time it takes to wait for a car, sitting in traffic and then trying to find the place after getting out of the car, you can probably travel six to seven kilometers faster on an electric bike than you can with a car. I love cycling too, but there’s a niche that NIU fills for me to keep my life moving.